I am pleased to present to you the new LCF logo that will be implemented across the business and all relevant material in the coming weeks.
Over the last 12 months we have identified that the current logo doesn’t meet out target audience needs. Its a little too masculine and intimidating. This was never the intention, but its the feedback we have had.
When i first started LCF, i had no idea that we would evolve into such a strong female oriented company. I love that fact that 90% of our clients are female and that we are able to support, empower and strength them.
It seems to make sense to optimise the company even further to meet this audience and fall in line with what they will relate to more.
I hope you like the new logo as much as i do, the team does and our current clients do. I would love to hear your thoughts on it.
This is a new corner for LCF and something i am excited to move towards.
…all we do is change lives